Why Now?: How Good Timing Makes Great Products

They say that timing is one of the most important things in business. But how do you figure out if your timing is right?

This book will guide you.

Learn to identify drivers of good timing, business model impact, and how to apply what's changing to your own situation. With examples from many companies - successful and failed - this book offers founding teams, product managers, investors, and innovation groups a way to evaluate timing in their own situations.

Learn frameworks that help you think through your own situation, ways to present your timing advantage, and patterns that have worked for other companies.

You will learn:

• To run a Why Now Session and build a Timing Map.
• Patterns to consider when evaluating timing.
• How timing shifts your market size.
• How to figure out how early you should build.
• Whether you should really sell shovels in a gold rush.
• How varied business types, including digital photography, rideshare, music streaming, communications, and more thrived or struggled because of timing.